One of the first pieces I read online on Email marketing was by Heinz Tschabitsche. The 9 strategies he highlighted were -
- Attention requires permission
- Know your subscribers as individuals
- Personalize
- Get your timing right
- Use Subject & Sender wisely
- Create a clear Call to Action
- Make purchasing easy
- Measure, Test, measure, test….
- Be brave
For experience marketers, these might seem like stating the obvious. But to be reminded of them in different contexts always helps apply them without fail, and hence not fail in ones objectives
Posted by narayananrajgopalan (Naari) 
