A collection of sources I’ve referred to online, since I started working in the “email marketing” space -
- http://www.marketingprofs.com/marketing/library/17/email-marketing – this is a website that aggregates marketing-related content on a variety of topics
- http://email.about.com/ – a section within the about.com network. They focus on email in the broad sense, including email service providers, email technology, spam stoppers, privacy, etc.
- http://www.marketingprofs.com/marketing/library/17/email-marketing – this too is a section within the dmnews.com network, which focuses on the overall DM marketing space.
- http://www.emarketer.com/Welcome.aspx – no list on any segment of online marketing is complete without this one. Here, you will find more content on industry wide benchmarks, trends, syndicated studies, etc.
- http://www.clickz.com/ – one of the oldest & most respected sources for anything related to internet marketing
- http://www.marketingsherpa.com/ – they focus on research into what works in the marketing world
- http://www.emailstatcenter.com/ - anything related to email stats, aggregated from various sources
- http://www.email-marketing-reports.com/ – Articles, reviews & links on email marketing
- Don’t forget the websites of email marketing companies like ExactTarget, MailChimp, Epsilon, etc
This list is endless, so please leave your comments & let me know your favourites/recommendations.
9th Sept update: couple of more links from other bloggers
- http://www.emailmoxie.com/ – Jordan Lane’s blog
- www.theidm.com – the Institute of Direct Marketing, has some handy guides & case studies
Posted by narayananrajgopalan (Naari) 
